4 Ways to monetize your Twitter account
Everyone seems to like twitter these days which is a really cool way of staying in touch with your friends, family, colleagues and customers. Basically twitter has presented itself as a micro-blogging platform where a person can share anything he/she wants to the ‘followers’ within the limit of 140 characters.
According to Twitter, “If you aren’t familiar with Twitter, it is one of those things, like MySpace, that sounds totally ridiculous and stupid when you first hear about it. But once you start using it, you realize how much fun it is“.
Well, for online community of money-makers Twitter is interesting as far as it can have some monetizing potential. While some people consider twitter as just a tool to tell others about what they had for dinner, the other guys see it as a real marketing tool. Let me be clear, there is no way to gain direct profit out of exploring twitter. Probably, the best commercial added value of your twittering activity is to use your twitter account to build a community then use that reputation to leverage affiliate sales or a newsletter. I will directly deep into some ideas which can make you benefit from your twitter.
Fist of all, content is a king. Try to create an interesting content before you can even think about trying any of such a promotion. Remember the golden rule of money making web site right keywords + powerful words. is: meaningful content +
The next thing to work on is to attract followers. The greater your network extends, the more people will know about your other blogs or sites and the higher your traffic will become. AFTER you got a good traffic to your resource, you have several money-making option on what to do with that traffic:
1. Sponsored Advertisements
You can run some paid advertising campaign on your twitter account using a service like twittad by following the next steps:
- First, you need to post your Twitter account for advertisers to purchase
Select your duration & price
Wait for advertiser to purchase
Accept or deny the proposed ad within 48 hours of purchase
If you accept the ad, your Twitter API will be used to upload the ad to your Twitter profile
- Auto ads. There can be a mechanism or a ‘new’ 3rd party service which can actually help you to distribute or Tweet the “Ads” when you are ‘not’ tweeting or say when you are idle. An ad interval can also be set so that your frequent sponsored ads don’t annoy your followers.
2. Direct Advertisement
If a lot of people are following you in ‘twitter’ or in other words if you have a ‘wide reach’ to a large number of twitter users, you can probably look into direct advertisements for monetizing.
- Recommendation. You can recommend a particular product or service on behalf of your advertisers & peruse your followers to take an ‘action’.
- Promotion. You can help your advertiser to promote a new product or service to your twitter followers.
It works pretty much like niche marketing because, say if you are interested in car insurance field, it is very likely that most of your followers in Twitter are also from the same area which is why they have ‘followed’ you in the first place.
3. Affiliate Marketing
- Affiliate links. If you are recommending a Product or a Service to your followers, you can always embed your affiliate link in your tweet. (e.g. using a service like TinyUrl.com)
- Sales pages. Instead of taking your followers to another website using your affiliate link, you might just want to promote your own product & services and sell them directly via your landing page.
This is an area where every one can really look into. For instance say when one of your followers is asking for suggestion to choose a web host, you can always suggest him the best one from your experience but at the same time use your affiliate link which can earn you some quick cash.
4. Paid Review
This is pretty much like the direct advertisement, however the only difference would be, instead of blindly suggesting a product or a service to someone, you can actually do some ‘paid reviews’. You can do a paid review about a particular product or service or you may promote someone’s ‘twitter’ account for instance.
Some people may think that all these ‘monetizing’ options can actually turn twitter into an ‘junk’ place and slowly reduce its value. But let’s face it, if you aren’t fully utilizing all the areas of twitter, somebody else will do it. Don’t overdo it, people hate a site with ads everywhere and will only follow that they ‘want’ to follow…
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April 2nd, 2010 at 5:04 pm
Twitter is a fun way to rapidly connect with others, create huge online visibility, drive traffic,. and even market and make sales. The problem with twiter is that many people mess up their marketing strategy from the beginning. The good news here is that makes it easy for you to stand out when you do it properly.
April 3rd, 2010 at 2:07 am
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